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The one true measure of the success of a web sites' design, strategy and architecture, is the volume of hits that site is getting, over a measured period of time, without having to resort to paid advertising. Many factors determine how many hits you will receive. Internet usage reports tend indicate that up to 90% of people who source and purchase goods and services on the internet find those goods or serivces by using one or more of the top 10 search engines and directories on the internet. This means that 90% of the potential customers directed to a highly successful site are likley to be directed to that site via one or more of the top ten search engines. Since early 1996, we have devoted thousands of hours of active research, to one question, "How do the top individual search engines control the massive lists of commercial and personal web sites" that more than 90% of internet users utilize to find web pages. Our ability to design and create successful web sites was developed by interpreting and applying the information and experience we have gained from our on going research of the internet search services, how people use them, and how they rank pages for relevance according to page layout, design elements, meta content, actual content and "many other" factors. The balance of these things will ultimately determine whether your site will be a runaway success in terms of having the ability to attract visitors, doomed to mediocrity or in fact able to attract visitors at all. A highly successful web site must have: 1. Web pages and architecture optimized for search engine listing 2. Search engine criteria and listings optimized for your markets 3. Useful content A web site can have any design element
or application you desire added to this structure, but not at the expense
of this structure.
Your existing web site design can be optimized for better search engine listing and your site can be submitted to around 1000 search services world wide. Your specific industry and market will be the main focus for optimizing your listing. Better still, your web site can be designed from the start with optimized search engine listing being the top priority in page layout and architecture, and be manually submitted to the top search services with an automated indexing to around 1000 other search services. Few web site designers have any of these capabilities. Our opening statement at the top of this page speaks for its self in this regard.
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First and foremost we formulate our site architecture and design to make your pages highly compatible with the requirements of, and there for highly visible to, the top search engines. We ensure that our sites are functional on all the most used browser platforms and versions in use, so as to maximize the the amount of people who are able to view any site designed by us. Along with our professional recommendations
this equates to the largest possible audience for a top grade, functional,
professional web site, with the least possible production and marketing
over heads.
Alternative design choices would likely see you left at the mercy of a computer programmer, digital artist, and or site architect every time you need to make a few simple updates to your site. This extra expense, production time and long term dependence on your web site designer is avoidable leaving your site much more easily maintained, and more visible to internet search engines. Building working web sites suitable for
their purpose is a highly technical business. But need not concern
you.
Although we are confident that our rates are very cost effective, it's worthwhile pointing out that some times paying a little more can work out a lot cheaper! The return on your web site investment is measured in terms of hits, and indeed real business generated as a result of the web site. In the same way that a good looking press advert will only generate good business if it is placed in the correct section of the most appropriate newspaper. For a web site to be cost effective and successful, it's architecture needs to be designed primarily for attracting targeted visitors. It should be designed in such a fashion that the largest possible audience can view the site as intended, without having to re-design different versions (eg. for various web browsers). It is of course very important to also consider that getting a target group of people to actually visit your web site would be of little use if what was presented to them didn't meet their needs, look professional, or achieve the aim and goals of your business. Building a working web site is a technical matter that requires a great deal of know-how and a diverse range of specialist skills. No other form of media is as dynamic, demands the same production skills verses marketing considerations, or has the same potential that the relatively new phenomenon of the internet and world wide web does. Even Microsoft founder Bill Gates was taken by surprise at the advent of the popular internet. Compared with other methods of increasing the hits to your site, such as spending money on traditional media advertising or banner advertising, search engine optimized site design, and design flawed site optimization can be very cost effective as it addresses approx 90% of your potential market on the internet. The one true measure of the ability of a web design company is to measure the success of thier web site design. Take care to not be distracted by visual
enhancement new media (multi media) production skills, client name dropping
and internet hype, they are merely the icing on the cake, not the substance.
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Bookmark www.webdesigner.com.au for all of your web production and promotional needs |
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