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A. This is the million dollar question, and its addressing is of equal importance to actually having a quality well structured taylor made Web Site built. When it comes to building and marketing a successful commercial Web site , it's quality of information and obtaining and holding "location location location", within the first few pages of the major search engines that count. Via the internet most referrals ( up to 90% of potential traffic ) have been proven to come from the 6 - 11 TOP INTERNET SEARCH ENGINES. Conventional Marketing & Advertising is the other less effective, short term, localized, and hit's for $ much more expensive avenue to take, letter heads TV Radio News Papers and advertising on more popular web sites etc... Finding information on the internet is like buying a magazine, you have to actively look for it, it needs to be in a prominent position in a prominent store to be found in the first place, once you have found the information, it needs to be easily accessed and relevant to the people who find it, for them to want to read further. As far as potential customers go, 90% people find what they are looking for on the internet by using one or more of the handful of "TOP" search engines or directories, these search engines are to Web Sites what a news agents are to a magazine. Leaked reports from search engines and ISP's ( Internet Service Providers ) tend to suggest, the majority of search terms entered into search engines are directly or indirectly related to "SEX", It is there for extremely important to design your pages to target the narrow group of people who are "ACTUALLY LOOKING TO FIND" the goods and services that your company has to offer on its web site. It is very important to ensure your site is manually indexed, and to have your site designed by a professional so that most of the pages on your web site can index with these "TOP" search engines and directories for good results. If your web pages are not designed to rank favourably within the listings of the major search engines, and are not designed to target and be useful to the people who are actually looking for specific goods and services that your business has to offer. Even if you have
the most expensive, best looking and most useful web site in the world
it won't build up the following of visitors that you would be led to expect,
and more importantly your Web Site won't attract the narrow band of potential
customers, that are actually looking for your goods and services.
 Q. What would happen if I tricked people into finding my Web Pages, by hiding sex related words on my pages for example? A. Tricking people into finding your web page by having irrelevant content is called "search engine spamming" and is likely at best to result in very poor ranking in search engines and or hate EMail complaints in overwhelming quantities directed at your web site, in the worst case spam can lead to a total domain disqualification of any pages associated with your web site, by all the major search engines you have indexed with. If this were to happen, it would be a total disaster for your web site, as 90% of people find what they are looking for on the internet by using the handful of "TOP" internet search engines. Each search engine employs unique and complex algorithms that score your page for ranking and that detect spamming techniques, they then give penalties to pages before indexing the pages, or baring your pages from indexing. Depending on the outcome of this scoring technique, your page can be indexed any where from #1 on page 1 to the bottom of a list millions of pages long. A simple unassuming choice of page or text colour can be all that it takes to stop your page from indexing completely, hundreds of such factors need to be taken into consideration most, of which are quite technically complicated and interrelated. If you are not listed within the first three pages in the top internet search engines for a search related to your product, the amount of hits that your site will be likely to get will greatly reduced, as will the turn over from on line business generated by your web site. Entrusting your web site indexing to someone who doesn't understand the generic intricacies of the search engine indexing and spam penalty algorithms, is like playing with fire, and can in a worst case scenario result with your total web site being banned from the offended search engine, thus rendering every bit of money and time put into your web site as wasted. When it comes to building a successful commercial Web Site, it's quality, and "location location location", within the first few pages of the major search engines that count. A Web site built for commercial success should be built from the major search engines up. each page should be custom designed to rank as best as possible, with as many of the top search engines as possible, and should be designed to target the people who are actually looking to purchase or use, the products, services, or information that your organization has on offer. This is one area of expertise that web designer services can give their customers an advantage over their competitors. Q. Given current security levels for web site transactions how do people generally feel about doing business on line at this moment in time. A. In our experience people aren't shy about doing business with companies that they locate on the Internet, as long as they feel comfortable that they are dealing with a reputable established company. We have also found that people aren't afraid to part with money via fax, phone, mail, direct deposit and even email, for goods and services located on the Web. Multiple choice of payment gives important personal contact and allows the customer to choose an option of payment that they most feel comfortable with, as well as serving to reinforce the identity of the company being dealt with as an established business. Q 'You often read this - "120 million "potential customers" ! surf the internet each day, with 96,000 new people joining the World Wide Web each day". How can this be qualified ? A. The figures above hold true (as of mid 1998) if the term potential customers is replaced with the word "people", 120 million people surfing the internet are not all "potential customers" looking for your product, A very large portion are looking for sex sites, the remainder are likely to be searching for specific topics. As an example people searching for hair brushes are not likely to be the same people searching for a cure for baldness or a hair replacement programme, and they are not likely to just happen to come across your unrelated internet business / web site during their searching. Q. What's to stop me putting my own pages together, finding the cheapest designer I can to do my work, or employing a company with an impressive list of big name clients. Simple A. Nothing But consider this Who would you entrust with the important task of setting up your electronic shop front to the highly competitive international business world and why, DESIGNER #1
"120 million "potential customers" (not)! surf the internet each day, with 96,000 new people joining the World Wide Web each day". A web site is not cheap if it is not capable of doing its job, which is utilizing free effective internet advertising mechanisms "that account for 90% of all web site referral traffic", to attract quality focused hits from people who are actually searching for its goods and services. DESIGNER #2
These types of
site also lose the plot ( in losing hot customers )
These types of site are designed to titillate and be easily maintained not to perform. What's the point of producing the a glossy magazine that no one gets to see because it is "technically un able to be found" due to its design elements, and there for has no cost effective distribution mechanism. DESIGNER #3
A company staffed by experienced Information Technology and Marketing experts with 10 years individual experience in I/T and international Marketing, who have also been involved in web site strategy, architecture, media production, search engine research and marketing since the birth of the popular internet. Such as web designer services. Many bbig name produced sites under achieve or get little traffic outside of their expensive self promotion and big name status, which has nothing to do with site architecture or design. The one true measure of the success of web site design is how many proven hits , that design of site is getting over a specified period of time, without having to resort to paid advertising. We say hits as hits seem to be the universally accepted measure of site use. Although we could also page views or unique hosts as a good measure as well. Q. How much does a web site cost A. #1
How long is a piece of string ?
How good do you want your web site to look ? Is there an existing market for your product ? How much competition does your product have? How big is a Web Site ? How long is a Web Page ? Do you want on line secure transactions - site search cgi script etc. ? Do you want virtual reality look around scenes and tours ? How much data do you have to be included ? How much data is pre digitized ? There is much more
to building a successful on line business web site than just putting good
looking pages together and uploading them onto a web server.
SOME OF THE MORE IMPORTANT DESIGN ASPECTS WE INCORPORATE INTO MAKING A SUCCESSFUL COMMERCIAL WEB SITE ARE THINGS A WEB SITE CAN BE DESIGNED TO DO AND TO BE USED FOR ARE THE POTENTIAL ADVANTAGES OF ESTABLISHING A QUALITY ON LINE PRESENCE ARE The World Wide Web is a long way off of full frame good quality real time video on demand, being transmitted over the internet by TV networks. Whether you want a Web Page or a Web Site, why not make your company on line presence felt, by utilizing the services and expertise of web designer services to build maintain and market your Web Site for an established presence. web designer services can cater to any budget from single page to long term management and growth as Webmaster and Publisher of your Web Site By employing web
designer services
to custom build your quality commercial Web Site in consultation with someone
who knows your business, you will be utilizing our expertise, artistic
flare and services, to put your business on the road to establishing a
strong on line commercial presence in your field of expertise.
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